DJs and Music Marketing

You’re listening to a radio channel, DJ-set or podcast and hear a song which you definitely want to have. What do you do?

Far too many people trust on P2P programs when they want to find a track which is simply just too good. They download it illegally, because it’s easy and free – but also because they don’t know (or care) how to get it otherwise.

DJs are a part of music marketing, you can’t deny that. They know where to buy the best tracks, they know how to find good music legally, they know how to hear about the new music which hasn’t even gotten on the charts. So why wouldn’t they share this knowledge?

At the moment DJs are just writing their TOP20-charts for two purposes: to show the promoters that they are active and they should be booked AND to show the other DJs that they have tracks which the other DJs do not have. Still – too often I hear on the clubs some clubber asking the question: “This is so cool music – where can you buy this kind of stuff?”

Now – why wouldn’t DJs also write their charts for the music freakz who would just die to get to listen the Top20 Chart tracks at home? It would be good promotion for the electronic music, it would keep it alive. And it would be good promotion for the DJ – the more people would come to his website and actually get to HEAR the music alongside all this namedropping, the more discussion there would be around the DJ him/herself. And this discussion (read: publicity) is what all these disc jockeys want, right?

Now how would this happen? Simple. Just by linking the chart tunes to the shops where they are available.
I’ll be writing my new Top Choices chart soon here and adding the links where these records are available to buy. Maybe it helps you to find better music and more importantly – better sources of good music.

Oh, quite a nice way to combine effective music promotion, DJ-mixes and podcast is Beatport’s podcast. Subscribe and listen, you’ll see why.