Kehto Magazine started

A fresh looking Finnish webzine Kehto started some weeks ago on the obvious address www.kehto.fi.

Kehto describes itself shortly:

KEHTO Magazine on suomalainen, elektroniseen tanssimusiikkiin keskittynyt verkkolehti. Tavoitteenamme on tarjota kotimaan bilekansalle uutisia, sekä levy- että laitearvosteluja, reportaaseja menneistä ja tulevista tapahtumista sekä tarjota henkilö- ja artistihaastatteluja niin kotimaisista kuin ulkomaisistakin artisteista.

From my perspective, Kehto is very promising newcomer for various reasons:
** Despite being built on WordPress, it’s not and doesn’t try to be a blog.
** It takes advantage of social media like Facebook and Twitter.
** It isn’t related on one music genre only, it has several “reporters” and it’s being updated often (not often enough, though;).
** It writes articles, reviews and stories – not short opinions or posts.
** It doesn’t represent anyone – and therefore – it has credibility.
** It’s written in Finnish.

I believe the future of online forums like Klubitus.org or Pltnm.org is a format like this. Combining online discussion forum to a platform where experts and promoters write articles about the music scene is a concept, which I’d really love to see. Maybe within one year Kehto could be combined to a vital discussion forum or it could even start its own. Anyway, I raise my thumbs up to a new kid in town! :)